Increasing your audience and presence on the web is getting easier, established and new brands are pushing into online video to feed their customers desire for greater interaction.
It is predicted by 2017 video will account for 70% of all web traffic.
The explosion of hand held devices and faster, more assessable broadband is accelerating the demand from production studio's and independent creatives for web based video content.
In the last month I will of trained over 20 established professionals through 1-1 and group workshops how to get into this fast growing market. The future is video media linked to brand DNA delivering up to date brand content.
A short film produced by the attendees on my video workshop during day two. Working together as a team using a Canon 1DX they organised their time and team members to different roles to come up with this interesting story quickly and effieciently.
After taking them through the software and processes earlier in the day, with their footage I produced this quick edit (without audio). Theory is one thing real life working around a busy store is another.
Thank you to the Calumet staff at the Birmingham store for being such great hosts and to everyone who came along, we had two great days together.
This is a great story, thanks to John Ferguson (www.johnferguson.co.uk/) for sharing this story with me when we met by chance in London.
However I don't believe in chance, it was meant to be. John was told as a black kid you can't play as a cowboy as that was what white people did, no black people were cowboys, you can only be... an Indian.
While in NY he saw some black cowboys in a parade and thought it was strange to see this until he spoke with them. They were in fact real cowboys. This is how his project and this film trailer came to be.
Mario Testino shot the images and the video in a historical building situated in downtown Paris.
Liu Wen, Liya Kebede and Iselin Steiro are the protagonists of the new
Roberto Cavalli Autumn/Winter 2013-2014 advertising campaign, which
perfectly embodies the elegance and style of the Cavalli Maison.
Model Miguel photographed in Milan for Independent MEN, now featured on Models.com
Models.com say "Sizzlingly handsome Miguel was discovered through Karacter agency’s
Model Tour contest two years ago. After deferring from his Architecture
degree in May, Miguel is now dedicating himself to his model career.
With a face that the camera just loves, Miguel is placed with MGM Paris,
Independent Men Milan, and Nevs London. Recently back in Portugal after
spending two months in Milan building his portfolio, Miguel has gained
some experience at Lisbon, Porto and Madrid fashion weeks. With such a
strong and dynamic presence, don’t be surprised to see this Portu-geezer
make it to the majors in the near future."
I was filming this event for the new skateboard park in Manchester, they told me well in advance it would get really busy, it was rammed. The guys visiting really worked it for the fans, I did not envy them in any way as the concrete floor looked unforgiving to those who came off. My setup that evening was the Canon 1DX (5dmkii as spare setup) with the Calumet video rig providing camera stability. When the venue got packed me moving about was not happening, those guys on the boards were fast moving, a full on collision wasn't on my to do list.
Lens choice was the 17-40 and a 24-70, both L series glass. There was more kit with me like the mic and such with even more in the bag, no time or space for the video tripod, just too risky given the amount of people, too high a risk.
So that is that, it was a blast and as you can see the EMERICA guys really worked it for the crowd, top guys.
Since 2007 most Canon DSLR's have the capability to control Canon Speedlite's that are off camera from the camera body. In the Canon 5DMKII it is easy enough find the first menu as below.
You will need a compatible flash setup to be able to get the camera and flash to talk, when you try and get past the second menu you will find out if the system you are using is good to go.
If you can now see the menu below the camera and flash are talking to each other.
If you can't see this menu you will need to invest in a compatible flash like the 580EXII or 600EXRT.
Non Canon transmitters that allow off camera flash to work using ETTL mostly do not work natively with this camera function.
For this Canon function to work from the camera you need either a two flash setup. One on camera (master) and one off camera (slave) or use the STE3 on camera and a compatible flash (slave) off camera. The final option which is bespoke is my hard wired cable that link the camera and flash.
My hard wired solution is an adapted ETTL cord modified to allow further additional sections to be attached enabling just one flash unit to be used off camera and controlled from the camera body.
When is it desirable to make adjustments in camera rather than directly on the flash unit? When the flash is remote or up high. Making the adjustments in camera is much quicker, safer and easier than taking a lighting rig down.
www.jasonharry.com homepage is now showing a selection of images from my shoot with Denim Brand 883 Police.
This commercial shoot was for their season look book, we did the online shoot a few weeks later.
Lighting was made simple using boomed light, I prefer the lights to be up and over, it gives me much more free space around me.
There are two ways for me to get the lights up and away, one for the more heavy lifting is a dedicated stand and arm Calumet offer a great solution HERE. The alternative option for smaller shoots is using the C stand, a heavy duty stand that can take much more weight over the centre point due to it having a longer leading leg, depending on the height maybe wise to add some extra balast at the base, then this setup is good to go.
A few weeks ago I posted a few short videos from the 2013 Goodwood Festival of Speed Preview Day. Above is the full edit as a taster for those who want to know what to expect. Over the three days12th - 14th July the event will be attended by over 180,000 people, not having been before I was blown away by the size and attention to detail.
If you want to go I suggest you get your tickets sooner rather than later. You will have a great day out!
The 2013 British GT racing series features a lineup of 32 exotic cars. this first race was held at Oulton Park in Cheshire, England. Amongst the lineup were the expect Ferrari, Mercedes, BMW, Porsche, Aston Martin and Mclaren cars.
The weather on the weekend remained clear and sunny at times, but definitely COLD. United Autosports are a UK and USA based team that race in this series and other international motorsport series.
This team film was made over the weekend of the first race, working around the team as they worked together to get the cars ready and keep the cars out on the track.
Equipment used Canon 5diii, video rig, video tripod, some scenes had to be hand held,
With the first driver already in car the team work around the McLaren to get it to the track. The car heads out from the team garage to the pit lane where it will make its way around the track to the start finish line.
All cars are then held on the gird for a few minutes.
The British GT racing series have one out lap under a pace car with the race commencing from a rolling start.
This Bank holiday weekend I was at Oulton Park with United Autosports making some racing team footage. The weather stayed cold but sunny for the first races of the British GT's for 2013. Over 400 individual car and team clips were taken over both days the full edit process will start shortly.
This is a short clip was from the Saturday practice session.
My photography and video workshops take me all over the UK with Calumet. What strikes me all to often is that we are all so busy doing what we do, that when it comes to putting in some extra hours taking skills to the next level many are not making that time. In this day and age it is important to be current modern and developing, because more changes in the industry are coming, I can see that.
Now maybe living and breathing what you do is not everyones cup of tea, maybe just maybe it is not required, however my advice is to do some pushups from time to time. I don't mean hit the gym, more go out with no preconceived idea of what you wish to take and experiment. grab a long lens and do some street photography, I don't mean spy on your neighbour, one step leads to another that is my way of thinking. This weekend I am at Oulton Park with British GT's which if you are not familiar with this racing is exotic cars like the Ferrari 458, McLaren MP4 , Mercedes SLS, BMW Z4, Nissan GTR and so on.
Got my hands on the C300 yesterday, Canon describe it as a ground-breaking professional cine camera.
I was initially thinking how long will it take me to get to grips with this new piece of kit which surprisingly was not overly complicated. Granted there was someone on hand to show me the basics.
Like with any new technology once you get a few results the confidence to push on is there.
Having looked over the specs I thought I may notice some extra weight but its design and the hand strap with lens did not feel much greater than a 1DX, now it may be but it didn't feel it.
After the quick induction its a case of working through the quick start manual and some button pressing.
One thing I did notice and liked was the 3 inbuilt ND grads, 2, 4 and 6 stop, if you want to keep a hold of the shallow depth of field using wide open f-stops in good light this will come in very useful.
ISO range goes up to 20,000 which looks plenty, setting a custom white balance is even easier than with your Canon DSLR.
By holding the custom white balance button then fill the frame with your grey card the camera will work it out for you and set accordingly, that's it done. Seems too easy and it is, seconds. The camera has complex functions that I never even close to getting into but can you get to grips with it Yes, is it user friendly Yes.
2013 Goodwood Festival of Speed Preview day was an opportunity for invited guests and media to get up close to some of the cars and attractions for the main event to run 12-14th July.
Featured in this video are detailed and close up shots of a McLaren F1 car, Bentley Speed 8 Le Mans and the McLaren MP4-12C Special edition Can Am. This video is the combined files of the three previous Blog posts where you can see how the individual edits were processed and then modified for this final file.
All video content was shot on the Canon 1DX with some shots using the Canon 5Dii. If you are interested in learning how to shoot video using the latest DSLR camera's visit www.calumetphoto.co.uk who list my workshops nationally or contact me direct at www.jasonharry.com
Goodwood Festival of Speed Preview Day Video Part 3 McLaren displayed one of their F1 cars at the Goodwood Festival of Speed previewday outside the main house.
This will the opening sequence for myGoodwood Festival of Speed video titled"200mph and Up." McLaren will be at the 2013 Goodwood Festival of Speed, already confirmed are another six F1 teams with all cars running the hill.
F1 Teams confirmed attending are Ferrari, Red Bull, Mercedes, Lotus, Caterham, Marussia and McLaren. McLaren’s road car division will also show its P1 hypercar in action in front of over 185,000 spectators over the weekend. The Final video can be viewed here.
Goodwood Festival of Speed Preview Day Video Part 2
The McLaren MP4-12C Can Am special edition attended the Goodwood Festival of Speed Preview day earlier this week.
Heavily influenced by the MP4-12C GT3 race car, the MP4-12C Can-Am Edition has been developed by McLaren GT, the new subdivision of the automaker specializing in developing race cars.
It features a wide body kit, fully complemented by a carbon fiber
splitter, dive planes, rear spoiler, and rear diffuser, helping increase
downforce by over 30-percent compared to the factory model.
The cars resting location on the day didn't offer much opportunity for great detail footage it was simply too busy unlike the McLaren F1 car, that video will follow.
Goodwood Festival of Speed Preview Day Video Part 1
The Bentley Speed 8 attended the Goodwood Festival of Speed Preview day earlier this week.
The Bentley Speed 8 an amazing car that raced at the Le Mans 24hour.
This and the following videos show the process I go through when pulling together the footage, being mindful of the theme.
Not all of this footage will make it into the final video, some cleaning up and tightening of sequences will happen.
Each composition is a manageable chunk of footage that has to transition from one section to another and keep or develop the overall feel. Working in sections like this helps me decide what footage should go before or proceed in a running order.
I am also keeping an eye on the overall total time for the project and what I feel will be most interesting experience for the viewer, so at first I will overrun each section then cut back in the final edit.
At this early stage it is about having options, developing the look and feel.
On arrival at Goodwood for the preview day we popped inside for morning tea, this adjacent room theme was set out as the great train robbery, day 1 I am told was the robbery and day two forensics with people in period dress, the theme ran all day, brilliant.
The 2013 Festival of Speed will take place on 12-14 July, the event will attract over 180,000 people.
This year Goodwood is honouring one of the world’s most versatile and popular
sports cars – the Porsche 911 - with the main ‘Central Feature’ at the
2013 Festival of Speed.
Also in attendance were the supercars, in the mix F1 cars old and new.
The Goodwood event is unique, the greatest car culture event in the world.
The time and effort put into this event to make it what it is impressive, they care about every detail and it shows.